SUMMARY
The challenge facing Brussels, the European capital, is that of housing and urban renewal. Long seen as an exclusionary element, the canal that runs through it is becoming the backbone of all urban issues. Private and public players are surfing on the development of this strategic zone and its surroundings, to enhance the area's economic and residential appeal.
Keywords: attractivité, brand, brand flag, démarche, développement, économique, innovante, marketing, marketing territorial, partenariat, rénovation, résidentielle, résilience, stratégique, territoire, Bruxelles, Belgique.
Illustration : Adobe Stock - @Eric Isselée (c)
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