SUMMARY
To make#art accessible to all, the City of #Boston(#Massachusetts, USA) supports the Mass Poetry association, which installs ephemeral art on sidewalks during the "Raining Poetry" operation. Part experiential #marketing, part endogenous #marketing, the initiative encourages artists and brings a touch of #poetry to the streets on rainy days... to the delight of residents and visitors alike.
Keywords: Art, Attractiveness, Boston, United States, endogenous marketing, experiential marketing, Massachusetts, poetry, Seattle
Illustration : https://masspoetry.org/ ©
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