SUMMARY
TT IA: ARTIFICIAL INTELLIGENCE AT THE SERVICE OF TERRITORIAL MARKETING APPROACHES
Speakers: Laurent BOUGRAS, Product Owner - Greencast | Vincent GOLLAIN, Director of Studies and Expertise - CNER | Vincent SOTO, President - Olympic Location / The Camp.
Moderator: Lionel FLASSEUR, Director - One Provence.
Players in the field of regional attractiveness (investment, tourism or development agencies, etc.) are increasingly turning to artificial intelligence to optimize their strategies: flow management, personalized customer paths, qualification of economic projects, residential mobility, etc. These uses are designed to enhance the sustainability and profitability of the region. These uses aim to reinforce the sustainability and responsibility of the actions undertaken, by encouraging eco-responsible choices and a better distribution of the economic and image benefits for the region. Ethical considerations, in particular data protection and transparency in data processing, remain essential and call for responsible use of these technologies. This Think Tank will present various applications of AI in the fields of territorial marketing, branding and sustainable attractiveness, through case studies in France and abroad.
Keywords: economic development agency, AI, attract / invest, attractiveness, skills, diagnosis, companies, ethics, productivity gains, Greencast, hyper-segmentation, artificial intelligence, AI, investments, professions, notoriety, Place Marketing Forum, PMF26, predictive, quality of work, customer segmentation, shadow AI, sovereignty, tourism, visibility, Aix-en-Provence.
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