SUMMARY
The Aix-les-Bains, Riviera des Alpes attraction agency has been awarded the "Great Place to Work" certification.Great Place to Work"certification in July 2023. This label rewards a particularly innovative CSR and management policy based on the " Pacified Agency " concept. The aim is to apply the marketing positioning of a "territory of links" internally, in the service of corporate well-being. This approach creates a new working relationship for employees, who are involved in the agency's orientations, supported and valued in their missions (training, individual coaching, development of "savoir-être", etc.). This project is shared and co-constructed with the local ecosystem.
Key words: Aix-les-Bains - Riviera des Alpes, anchoring talent, attractiveness, attracting talent, well-being, branding, pride of belonging, training, holacracy. Great Place to Work ®, label, management, employer brand, territorial employer brand, QWL, QWL2, quality of life, CSR, talent, Aix-les-Bains, France.
Illustration : © Damien Lemennais
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