SUMMARY
Evaluating territorial marketing initiatives is a real challenge for local authorities. This workshop provides an overview of the main considerations to be taken into account, both upstream and during the process. Different methods, with their respective advantages and limitations, are presented and illustrated. Questions concerning the choice of indicators, levels of assessment and dimensions of territorial change are also addressed by our experts in an interactive format.
Key words: Report, method, evaluation, territorial marketing, PMF21
Publication is reserved for founding members and partners of the A&NMT Chair. If you have access, log in to your partners area to read the rest.
