SUMMARY
At the Place Marketing Forum 2019, held in Lille, a workshop in "World Café" format was offered to participants on the theme: "Collaborative practices and territorial anchoring". Organized with the kind collaboration of Samuel CHABRÉ (OUISHARE) and Fabrice DALONGEVILLE (Director of the Opale&CO agency), the workshop brought together some 40 professionals from the fields of attractiveness and territorial marketing. They pooled their experience, thoughts and creativity in this exercise in collective intelligence. Many thanks again.
Key words: Co-construction, collaborative, territorial marketing, territorial level, governance, limits, tools, stakeholders, PMF19, project, world café.
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