SUMMARY
Moderated by Laura CARMOUZE (A&NMT Chair) with the assistance of Vincent DELAITRE (Director of Alpes Isère Tourisme) and Lionel FLASSEUR (Managing Director of Auvergne-Rhône Alpes Tourisme), the workshop took the form of a participatory debate between the experts and the audience. The aim was to gain a better understanding of the relationships between the various attractiveness brands (at different territorial levels, between tourism brands and corporate brands, etc.) with a view to optimizing their articulation.
Key words: Attractiveness, co-branding, territorial level, labeling, territorial marketing, brand, partnership, platform, social networks.
Publication is reserved for founding members and partners of the A&NMT Chair. If you have access, log in to your partners area to read the rest.
