SUMMARY
Joël GAYET (Founder of the A&NMT Chair), Émilie BONNET (Head of the Normandie ambassador network) and Anne-Sarah MOALIC(Deputy Director of Agence Normandie Attractivité) discussed with some 60 participants the issues involved in structuring and leading a network of regional ambassadors. Laura CARMOUZE (Chaire A&NMT), who led the workshop, encouraged dialogue and participation using the WOOCLAP tool.
Key words: Ambassador, animation, commitment, mobilization of stakeholders, tools, ambassador strategy
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