SUMMARY
Hosted by Benjamin TETARD (Director, Latitude Manche Attractiveness Agency), this third PMF19 conference featured the village of Arvieu, represented by Gilles BOUNHOL (Mayor) and Sophie TERRIS (Project Manager - Smart Village Arvieu). Jean PINARD (Director of the Comité Régional du Tourisme Occitanie) gave an introduction on the mobilization of local residents in attractiveness initiatives. Sophie DE PAILLETTE (Associate Consultant, Co-Managing) and Alexandre CAYRAC (Territory Marketing Manager, Conseil Départemental de l'Aveyron) shared their experiences on the subject.
Keywords: Attractiveness, rural territory, stakeholder involvement, co-construction, quality of life, territorial brand, destination brand, values
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