SUMMARY
The PMF19 TOURISM conference, moderated by Véronique DUBOS (Territorial Marketing Director, Metropole Nice Côte-d'Azur), began with a presentation by Laurent QUEIGE (Managing Director, Welcome City Lab). Then, our Laureate, Glenn MANDZIUK (President and CEO of the Thomson Okanagan Tourism Association - Canada) detailed his region's strategy for developing sustainable and inclusive tourism. A panel discussion followed, with the participation ofAurélie LOUBES (Director of Communication and Territorial Marketing for the Nouvelle Aquitaine Region) and Lionel FLASSEUR (Managing Director of Auvergne Rhône-Alpes Tourisme).
Key words: Governance, tourism brands, foresight, tourism, sustainable tourism, benevolent tourism
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