SUMMARY
Moderated by Christophe ALAUX (Director of the A&NMT Chair), the PMF19 closing conference brought together a variety of personalities to discuss the major issues (current and future) facing territorial marketing. They were pleased to share their analyses with us: Sandra CHALINET (Portfolio Director at Constructa Asset Management), Ludovic DUBLANCHET (Co-founder of Agitateurs de Destinations Numériques), Joël GAYET (Mission L'Isle-sur-la-Sorgue Attractivité and founder of the Chaire A&NMT), Vanessa HAUTEFEUILLE (Territorial Marketing Consultant), Nico MULDER (Marketing Strategy Expert for Amsterdam Marketing) and Sylvie ROUILLON VALDIGUIE (Vice-President in charge of Tourism Development at Toulouse Métropole).
Keywords: Citizens, culture, data, design, positive economy, issues, governance, hospitality, patronage, urban revitalization, trend, tourism
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