SUMMARY
Place Marketing Forum - March 26, 2018 - Strasbourg
Report on the conference on "Global economic attractiveness strategy"
Remarkable case: Montréal International
- Speaker: Nicolas SIELANCZYK - EY France
- Moderator: Damien ROY - Eurométropole de Strasbourg
- Expert: Sarah SERVAL - Chaire A&NMT
- Winner: Christian BERNARD - Montréal International
Keywords: ambassadors, territorial anchoring, attractiveness, competitiveness, economic development, economy, jobs, students, governance, major projects, image, international investments, foreign direct investments, territorial marketing, territorial brand, MICE, offer, international organizations, promotion, quality of life, network, soft power, strategic sectors, attractiveness strategy, talents, territory, tourism, #University, Greater Montreal, Strasbourg, Alsace, PMF18
Illustration : PMF 2018
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