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Partnership between Southwest Airlines and Project for Public Spaces

Benchmark Governance and Partnerships Brand, identity and perception Urbanism and Placemaking
Source : Project for Public Spaces X SouthWest Airlines

SUMMARY

By launching a program in partnership with the " Project for Public Spaces " association in 2014, " Southwest Airlines ", the leading low-cost airline in the United States, is innovating in territorial marketing approaches and particularly in placemaking.

Keywords : air, branding, co-branding, airline, link, territorial marketing, partnership, place making, placemaking, urban renewal, United States.
Illustration: Project for Public Spaces (c)

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