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Partnership agreement between Vanoise and Écrins National Parks & Auvergne-Rhône-Alpes Tourisme to promote caring tourism

Benchmark Governance and Partnerships SDG, Transition and Resilience Tourism
1 8 octobre 2019 veille-marketingterritorial.fr Convention de partenariat entre les parcs nationaux de la Vanoise et des Ecrins & Auvergne Rhône Alpes Tourisme en faveur d’un tourisme bienveillant Source : Parc National des Ecrins, septembre 2019 « Partenariat pour un tourisme bienveillant

SUMMARY

Last September,Auvergne-Rhône-Alpes Tourisme and the Vanoise and Écrins National Parks signed a partnership agreement to promote caring tourism. The aim of this collaboration is to professionalize local players, make the mountains accessible to people with disabilities, and promote the services and products of the "Esprit parc national" brand. The aim is to promote the development and tourist appeal of these areas, while integrating social and environmental issues.

Keywords: benevolent tourism, economic appeal, tourist appeal, Esprit des parcs brand, tourism, disability
Illustration: Parc National des Écrins - " Partnership for caring tourism "

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