SUMMARY
The "Mutinerie" coworking space was founded in Paris in 2011 (160 active members in 2016). Three brothers and a childhood friend decided to promote a new form of working life: bringing complementary people together, around shared values, in a shared workspace. In 2014, the "Mutinerie Village" project was exported to a village in the Eure-et-Loir region, 1 hour 30 minutes from Paris (14 places). It is part of a long-term vision: to meet the needs of a growing professional population, build relationships and promote innovation and attractiveness in a rural area.
Keywords: attractiveness, coworking, economy, collaborative economy, image, innovation, marketing, brand, rural, territory.
Illustration: Mutinerie Village (c)
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