SUMMARY
Moselle Attractivité was born on January 1, 2017, from the merger of Moselle Développement and Moselle Tourisme. The project has been supported politically for several months by the President of the Conseil Départemental, Patrick Weiten:
"In this context of strong competition between territories, this agency will be the link between the Region and the territories. The idea will be to develop the Moselle brand through much more communication and promotion. Large companies only set up in attractive locations.
Patrick WEITENLe Républicain Lorrain, 20/09/2016.
Keywords: ambassadors, attractiveness, culture, economic development, higher education, territory brand, sport, holistic attractiveness strategy, territory, tourism, Metz Métropole, Moselle Department, Grand-Est Region, France.
Illustration: Adobe Stock - @travelview (c)
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