SUMMARY
Aware of the growing competition between metropolises to attract talent, international organizations and investment, the economic development agency Montréal International has set up a number of initiatives to refine its attractiveness strategy and involve key players in the region. A Conseil de l'attractivité (Attractiveness Council) brings together stakeholders (private, academic and institutional) to work together on solutions to Greater Montreal's challenges.
Keywords: agence d'attractivité, ambassadeur, attraction des talents, co-construction, développement économique, étudiants, image, influence, marketing territorial, MICE, rayonnement, soft power, stratégie, tourisme, tourisme d'affaires, Montréal, Québec, Canada
Illustration : © Air Transat
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