SUMMARY
Second only to Paris in terms of the number of film shoots, Marseille is looking to boost its appeal with a presence at the Cannes Film Festival. For the past 3 years, a pavilion has been set up to showcase the city's assets: natural landscapes, the "character" of the Phocaean city, light, skills and know-how.
Keywords: attractivité, cinéma, film, image, marketing culturel, stratégie de branding, rayonnement, réputation, tournages, Marseille.
Illustration : Adobe Stock - @JackF (c)
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