Since 2017, the Magic Pass has been transforming mountain tourism in Switzerland and beyond. This unlimited annual pass, managed by a cooperative, gives skiers and hikers access to almost 100 resorts in Switzerland but also in France and Italy. Thanks to initiatives such as BeMagic, Magic Travel and Ski Safari, the Magic Pass boosts winter and summer visitor numbers, while offering resorts an innovative business model.
Find out how the Magic Pass is transforming tourism and the mountain experience.
Keywords: Swiss Alps, altitude, climate change, cooperation, sales growth, Dolomiti Superski, Espace Haute Maurienne Vanoise, epic pass, snowmaking, loyalty, solidarity fund, annual pass, unlimited pass, France, tourist numbers, Gopass, IKON PASS, Italy, skier-days, Portes du Soleil, redistribution, ski lifts, winter sport, ski resorts, 4-season tourism, Vail Resorts, Valais, Vaud.
Illustration: Magic Pass ©
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