Interview with the director of the "Aménagement et Habitat" department of the city of Marseille: consultation and communication for the success of urban renewal

SUMMARY

Urban renewal projects mobilize numerous stakeholders (public and private) in various sectors (economy, culture, security, etc.). Under new laws, urban policy requires public authorities to engage in consultation and co-construction with local residents. Between communication and image-building strategies, what are the players' rationales?

Keywords: attractiveness, urban cohesion, coconstruction, collaborative, communication, consultation, economic development, image, public-private partnerships, urban renewal, strategy, relevant territory, Marseille.

Illustration: Adobe Stock - @Artsgraphiques.net (c)