SUMMARY
Many communities rely on the pride of belonging and commitment of their citizens, their talents, their entrepreneurs, their students, etc. to launch Ambassador initiatives to raise the profile of their region and strengthen its reputation. These ambassadorial initiatives are becoming increasingly structured, as running such networks requires specific skills, energy, time and a great deal of creativity. They often form an integral part of attractiveness strategies to attract residents, tourists or investors, and above all to anchor vital forces and capital.
This benchmark, produced by Laura CARMOUZE for #PMF19, compares some emblematic approaches in France and around the world.
Illustration : UniLaSalle Alumni
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