SUMMARY
Stockholm has created an integrated structure dedicated to the attractiveness of the city and its region, comprising 53 municipalities and an area with a population of 3.7 million. Through this holding company, " Stockholm Stadshus AB Corporation ", the city defines its attractiveness strategy, coordinates the actions of 16 sector-based "subsidiaries", and manages a territory brand.
Keywords: talent attraction, attractiveness, collaboration, communication, economic development, governance, image, innovation, investment, foreign investors, talent, tourism, brand, territory brand, shared brand, region, global attractiveness strategy, Stockholm, Sweden, Europe.
Illustration: City of Stockholm
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