SUMMARY
In 2014, Cork, a medium-sized city in Southern Ireland, implemented a holistic regional attractiveness strategy (tourism, capital, etc.), based in particular on the creation of a shared brand, and global governance (public-private-citizen partnership).
Key words : ambassadors, attractiveness, development, governance, holistic, hospitality, image, logo, territorial marketing, brand, place branding, process, quality, reputation, strategy, tourism, Cork, Ireland.
Illustration: Nicky Ebbage on Istockphoto ©
Publication is reserved for founding members and partners of the A&NMT Chair. If you have access, log in to your partners area to read the rest.
