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Holistic attractiveness strategy for Cork in Ireland, a shared brand and global governance

Benchmark Governance and Partnerships Brand, identity and perception


In 2014, Cork, a medium-sized city in Southern Ireland, set up a #holistic #strategy for regional#attractiveness(#tourism, capital etc.), based in particular on the creation of a shared #brand, and a global #governance (public-private-citizen partnership).

Keywords: ambassadors, Attractiveness, development, Governance, holistic, Hospitality, Image, logo, territorial marketing, brand, place branding, process, quality, reputation, strategy, tourism
Illustration: Nicky Ebbage on Istockphoto ©

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