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A global approach to Auckland's attractiveness, storytelling and territory branding

Benchmark Brand, identity and perception


Auckland is New Zealand's most economically prosperous and populous region. At the end of 2015, it put in place a global #strategy (Global Auckland Project) for#attractiveness(#holistic marketing), which resulted in the creation of a #territory #brand, and therefore a reflection on the region's#identity, such as brand awareness, as well as its international #positioning.

Keywords: Attractiveness, Brandflag, Identity, innovation, marketing, holistic marketing, Territorial Marketing, brand, door, Positioning, storytelling, strategy, territory
Illustration : Eclipse Chasers on Pexels ©

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