SUMMARY
Auckland is New Zealand's most economically prosperous and populous region. At the end of 2015, it put in place a global #strategy (Global Auckland Project) for#attractiveness(#holistic marketing), which resulted in the creation of a #territory #brand, and therefore a reflection on the region's#identity, such as brand awareness, as well as its international #positioning.
Keywords: Attractiveness, Brandflag, Identity, innovation, marketing, holistic marketing, Territorial Marketing, brand, door, Positioning, storytelling, strategy, territory
Illustration : Eclipse Chasers on Pexels ©
Publication is reserved for founding members and partners of the A&NMT Chair. If you have access, log in to your partners area to read the rest.
