SUMMARY
Experiential marketing, humor and playfulness are the vectors favored by territories for their promotion. With the support of the Region, Ile de la Réunion Tourisme (IRT) has developed a video game for smart phones and tablets that lets players discover the island's different landscapes and win discounts on local holidays. Developed for Android and iPhone, Run Island - The Game lets players embody the island's emblematic animals (a dodo, a dolphin or a straw-tailed bird) to discover the destination from every angle (land, sea, air).
"Games are an excellent way of creating links, reinforcing the positive character and appeal of a brand".
Ruddy Etheve, ICT Manager, Île de la Réunion Tourisme (interview by P. Tiberghien, for commentcamarche.net).
Keywords: attractiveness, crisis management, image, link, digital marketing, experiential marketing, brand, strategy, tourism, Reunion Island, Africa.
Illustration : Adobe Stock - @Beboy / Île de la Réunion Tourisme (c)
Publication is reserved for founding members and partners of the A&NMT Chair. If you have access, log in to your partners area to read the rest.
