SUMMARY
From June 22 to 25, Les 2 Alpes will be staging an Outdoor Festival, culminating in the " Course de Ouf ", a team race involving some 30 obstacles over an 11 km course.
In the vein of sports and fun marketing, the race is a way of publicizing the summer offer to a wide audience in order to smooth activity over the year.
Keywords: attractiveness, economic development, events, endogenous marketing, experiential marketing, fun marketing, sports marketing, mountain, public-private partnership, territory, tourism, Les 2 Alpes, Isère.
Illustration: Les 2 Alpes - Outdoor Festival 2017 (c)
Publication is reserved for founding members and partners of the A&NMT Chair. If you have access, log in to your partners area to read the rest.
