SUMMARY
Originally an association of shopkeepers, " Dublin Town " has become a brand for Dublin's city center, and an example of the growing power of the private sector in territorial marketing initiatives.
Keywords: association, branding, city center, merchants, economic development, governance, territorial marketing, place making, Dublin, Ireland.
Illustration: Dublin Town (c)
Publication is reserved for founding members and partners of the A&NMT Chair. If you have access, log in to your partners area to read the rest.
