SUMMARY
Since 2017, the Attractiveness and New Territorial Marketing (A&NMT) Chair has been conducting a major biennial survey to deepen knowledge of the image of territories among the general public. Called IMAGETERR®, this benchmark study provides a better understanding of the perceptions and mental representations associated with the Chair's partner territories.
IMAGETERR® is based on two complementary approaches:
> Exploring the "ideal territory" by identifying the criteria and aspirations of the French;
> Measure the image of the A&NMT Chair's partner territories (cities, metropolises, départements, regions).
Here we share the first results of the 2024 edition for the first axis: exploring the "ideal territory" of the French.
Keywords: Residential attractiveness, territorial attractiveness, study, image, residential mobility, perception, territories.
Publication is reserved for founding members and partners of the A&NMT Chair. If you have access, log in to your partners area to read the rest.
