SUMMARY
When one thinks of an American university, and a private one at that, the first thing that comes to mind is "very expensive, inaccessible". This has long been the case at St Joseph's University in Connecticut. Thanks to an innovative recruitment strategy based on digital marketing, St Joseph's has seen an increase in enrolment.
Keywords : public administration, attractiveness, digital, higher education, students, innovation, quality, recruitment strategy, talent, Connecticut, United States.
Illustration: Adobe Stock - @Gigi Delgado (c)
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