SUMMARY
Detroit is an exemplary example of citizen marketing and territorial enhancement. Through its ambassador recruitment campaign, the city has succeeded in recreating a sense of belonging among its expatriates, who no longer had one because of the city's reputation as a "disaster area".
"We can build a community around that affection that can be an economic force for Detroit.
Mary Kramer, Crain's Publisher
Keywords: ambassadors, economic development, residential economy, identity, innovation, citizen marketing, land reclamation, tourism, Detroit, Michigan, North America, United States.
Illustration: © Website cfsem.org
Publication is reserved for founding members and partners of the A&NMT Chair. If you have access, log in to your partners area to read the rest.
