SUMMARY
Belgian, French and Luxembourg local authorities have joined forces around a shared brand and cross-border projects to make the Ardennes a real competitive advantage and encourage sustainable tourism development. The creation of a Groupement Européen d'Intérêt Économique has made it possible to coordinate the various projects in order to maximize synergies towards a holistic approach to attractiveness.
Keywords : attractivité, ambassadeurs, écotourisme, marketing territorial, mobilité douce, slow tourism, stratégie, tourisme, tourisme d'itinérance, Ardenne, Belgique, France, Grand-Duché de Luxembourg
Illustration : Médiathèque - Visit Ardenne
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