SUMMARY
Rencontres Cap Com - May 29 & 30, 2017 - Lyon
Workshop on the theme "the territorial marketing function" led by Christophe ALAUX, Director of the A&NMT Chair and Anne MIRIEL, Director of the Inkipit agency - Report on exchanges with participants.
Key words: attractiveness, local authorities, public communication, survey, territorial marketing, tools.
Illustration : Adobe Stock - @Alena (c)
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