SUMMARY
Designed and illustrated by the A&NMT Chair team and a number of partners, this compass integrates a region's internal and external perceptions, coupled with objective indicators, in line with the 17 SDGs. The aim is for the region to create its own indicators to assess its attractiveness over time.
Many of you discovered this collective intelligence tool at the #PMF25 place marketing forum in Reims. We will soon be offering you training in its use, in the same way as ©LA FRESQUE DE TOUS LES TALENTS...
Illustration: Chair of Attractiveness and New Territorial Marketing at IMPGT - Aix-Marseille-Université - All rights reserved ©.
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