ABSTRACT
Paper presented at a peer-reviewed conference - International Place Branding Association, 2022
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Christophe ALAUX, Director, Chaire Attractivité et Nouveau Marketing Territorial (A&NMT) and Institut de Management Public et Gouvernance Territoriale (IMPGT) - christophe.alaux@univ-amu.fr
Laura CARMOUZE, Deputy Director of the Attractiveness and New Territorial Marketing Chair (A&NMT) - laura.carmouze@univ-amu.fr
Camille CHAMARD, Senior Lecturer in Management Sciences - Territorial Marketing and Rural Development at Université de Pau et des Pays de l'Adour - linkedIn
