The Conseil départemental du Finistère, a department of Brittany, registered its "Tout commence en Finistère" territorial brand in 2011, following on from the Brittany region's branding initiative. From the outset, Finistère committed to a global attractiveness strategy with the creation of a shared brand, with the aim of federating Finistère's players. In 2017, a new agency was born, Finistère 360°, resulting from the merger of Finistère Tourisme and Nautisme en Finistère, with the overall attractiveness of the territory as its objective, and the brand as its standard.
For several years now, Finistère has been making a name for itself in territorial marketing, and is working to become a leading destination for the French. With its " Tout commence en Finistère " territorial brand, launched on September 27, 2011 at Brest's Océanopolis, the département has played on its sharp storytelling and geographic location at the tip of Brittany to promote its territory and its tourist destination.
Keywords : Agency, ambassadors, attractiveness, branding, brandflag, department, economic development, local identity, image, brand image, innovation, territorial marketing, territory brand, shared brand, territorial brand, nautical, outreach, storytelling, strategy, tourism, Finistère, Brittany, France.
Illustration: "Tout commence en Finistère" brand logo
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