SUMMARY
Translated and adapted from "The Place Brand Observer" (November 3, 2015) by the A&NMT Chair.
Flipping through the latest issue (number 11) of the journal "Place Branding and Public Diplomacy", we came across the article written by Emma Björner and Efe Sevin: "A new China: Media portrayal of Chinese mega-cities". Interested in the role of place branding in China's rapid urban development, we invited the authors to share their key ideas and opinions on current images of Chinese cities and on place branding research and practice in China.
Keywords : events, image, Olympic Games, mega-events, media, nation branding, place branding, world cities, Beijing, Chengdu, Shanghai, Shenzhen, China.
Illustration: iStock ©awdebenham
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