anmt.univ-amu.fr - Home

BOOK | Place Marketing Trend 2014 - Trends and new practices in territorial marketing

Scientific publications Governance and Partnerships Residents and Talents Brand, identity and perception
Consult the book
Article scientifique

SUMMARY

For the first time, Place Marketing Trend 2014 presents all the trends and new practices in territorial marketing around the world. More than an overview of what the most successful local authorities are doing today to build their appeal, it reveals innovative marketing practices and models that are revolutionizing the way we think about marketing and its place in regional development.

Illustration : Adobe Stock - ©Daniel
Place Marketing Trend 2014
Place Marketing Trend 2014

Have a question or comment?
Contact the authors of the book chapter

Joël GAYET, Founder of the Chair in Attractiveness and New Territorial Marketing (A&NMT), Direction Domaine de Leos - linkedIn