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Barcelona: from the 1992 Olympic Games to Barcelona Global

Benchmark Events and MICE Governance and Partnerships Tourism
Barcelona Global

SUMMARY

Thanks to the global attractiveness approach it has developed with its various stakeholders, Barcelona has succeeded in becoming a major metropolis in Europe and establishing itself in key sectors such as convention tourism and#innovation.

Key words: Attractiveness of talent, Economic development, Governance, major events, innovation, Rise of companies, Global attractiveness strategy
Illustration : © "Barcelona Global" logo

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