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The attractiveness of the Loire department

Benchmark Brand, identity and perception
Loire Le département

SUMMARY

The #Département de la Loire wishes to strengthen the#attractiveness of its #territory, to do so, it has embarked on a strategic approach since last year.

To carry out a #diagnosisof the#image perceived by residents, businesses, students and visitors to the Loire, the département commissioned the Loire Tourist Development Agency (ADT), accompanied by a consortium of 2 companies, "Emplois Loire Observatoire" (ELO), in partnership with the Protourisme consultancy. Conducted as part of the Loire's Agenda 21 , the study is led by Véronique Chaverot, vice-president in charge of #tourism and president of the Loire Tourism Development Agency.

Key words : talent attraction, Attractiveness, Branding, Département, Economic Development, diagnosis, Digital, France, territorial brand, Branding strategy, Tourism
Illustration : © "Loire LE DÉPARTEMENT" logo

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