SUMMARY
The Department of the Loire wishes to enhance the attractiveness of its territory, and to do so, it launched a strategic initiative last year.
To diagnose the Loire's perceived image among residents, businesses, students and visitors, the Département commissioned the Loire Tourist Development Agency (ADT), accompanied by a consortium of 2 companies, "Emplois Loire Observatoire" (ELO), in partnership with Protourisme. Conducted as part of the Loire's Agenda 21, the study is led by Véronique Chaverot, vice-president in charge of tourism and president of the Loire Tourist Development Agency.
Key words : talent attraction, attractiveness, branding, economic development, diagnosis, digital, territorial brand, talents, tourism, département, Loire.
Illustration: © Logo du Département de la Loire
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