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Attracting and retaining customers: attractiveness objectives shared by public and private players in the region.

Resources Governance and Partnerships Residents and Talents
Christophe ALAUX et Laura CARMOUZE - Tribune


Attractiveness is a buzzword that appeals to politicians, managers and researchers alike, as evidenced by its use in national and international city rankings over the past decade. Against a backdrop of protean crisis, growing urbanization and the upheaval of France's territorial architecture, what does territorial attractiveness mean today? What are the guiding principles behind the approaches adopted by local authorities and their collectives?

Keywords: managers, urbanization, quality of life, residents, inhabitants, methodology, brands, political governance, managerial governance

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