SUMMARY
This exploratory research (Churchill, 1979) proposes a scale to measure the users’ satisfaction of the modern music offer on the community council of Aix-en-Provence. The results indicate 5 factors which reveal that their satisfaction depends on the offers’ territorial anchoring, the public action’s transversal logic, and the territorial resources’ valuation.
Illustration : Adobe Stock - ©Daniel
Have a question or comment?
Contact the authors of the article
Christophe ALAUX, Director, Chaire Attractivité et Nouveau Marketing Territorial (A&NMT) and Institut de Management Public et Gouvernance Territoriale (IMPGT) - christophe.alaux@univ-amu.fr
Sarah SERVAL, Deputy Director of the Attractiveness and New Territorial Marketing Chair (A&NMT) - sarah.serval@univ-amu.fr
Charlène ARNAUD, Senior Lecturer at UVSQ in charge of the Master in Management of Cultural and Artistic Organizations (MOCA), linkedIn
Edina SOLDO, University Professor | Co-Director of the Master 1 and 2 courses in Management and Law of Cultural Organizations and Events, edina.soldo@univ-amu.fr
