SUMMARY
The aim of this report is to characterise the audiences for contemporary music in the Pays d'Aix. It also aims to analyse audience satisfaction and expectations in relation to the current music offer in the region. To do this, the method used was quantitative, involving the collection of data in the field through the administration of a questionnaire to 251 respondents, comprising 94 items.
Illustration : Adobe Stock - ©Daniel
Have a question or comment?
Contact the authors of the article
Christophe ALAUX, Director, Chaire Attractivité et Nouveau Marketing Territorial (A&NMT) and Institut de Management Public et Gouvernance Territoriale (IMPGT) - christophe.alaux@univ-amu.fr
Sarah SERVAL, Deputy Director of the Attractiveness and New Territorial Marketing Chair (A&NMT) - sarah.serval@univ-amu.fr
Charlène ARNAUD, Senior Lecturer at UVSQ in charge of the Master in Management of Cultural and Artistic Organizations (MOCA), linkedIn
Edina SOLDO, University Professor | Co-Responsible for Master 1 and 2 Management and Law of Cultural Organizations and Events, edina.soldo@univ-amu.fr
