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ARTICLE | How important is professional identity in the development of territorial attractiveness strategies?

Scientific publications Governance and Partnerships
Article scientifique

ABSTRACT

The aim of this article is to understand the different forms of dyadic inter-organizational relationships between French metropolises and regions, as part of the definition of their territorial attractiveness strategies. We analyze the degree of involvement of inter-organizational relations as a function of the institutional and organizational levers that territorial managers can activate, adding individual levers through professional identity. The originality of this research lies in the context of inter-organizational relations constrained by law. Through the study of four metropolis-region relationships, the results enable us to improve the continuum of inter-organizational relationships by substituting interaction for the absence of relationship. Finally, we highlight the role of individual levers, through professional identity and commitment to the territory, moving from a linear approach to relationships to a dynamic one.

Article in Gestion et Management Public, vol.8, n°4, 2020/4, pp. 25-50.

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Christophe ALAUX, Director, Chaire Attractivité et Nouveau Marketing Territorial (A&NMT) and Institut de Management Public et Gouvernance Territoriale (IMPGT) - christophe.alaux@univ-amu.fr

Laura CARMOUZE, Deputy Director, Chaire Attractivité et Nouveau Marketing Territorial (A&NMT) - laura.carmouze@univ-amu.fr

Sarah SERVAL, Deputy Director of the Attractiveness and New Territorial Marketing Chair (A&NMT) - sarah.serval@univ-amu.fr