SUMMARY
This article aims at understanding how territorial managers view the process of local public services’ cocreation. We retain from the literature a cocreation model resulting from the analysis of private and public action at the national level. Strategic management and value co-creation refer to the characteristics of co-construction, managerial / social innovation and empowerment are opportunities. The model is confronted with the field through an analysis of interviews and observations in the social action sector at the local level. The results confirm the dimensions and variables from the literature and complete them by proposing a new dimension, i.e. the determinants of cocreation. Finally, three contributions for territorial managers emerge : conflict management inherent to collective action, the influence of context and interactions as a lever for development, and cocreation to improve the public action legitimacy.
Article pages 91 to 113 in Vie et Sciences de l'Entreprise - La Revue de l'Association Nationale des Docteurs en Sciences Économique et en Sciences de Gestion
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Christophe ALAUX, Director, Chaire Attractivité et Nouveau Marketing Territorial (A&NMT) and Institut de Management Public et Gouvernance Territoriale (IMPGT) - christophe.alaux@univ-amu.fr
Laura CARMOUZE, Deputy Director of the Attractiveness and New Territorial Marketing Chair (A&NMT) - laura.carmouze@univ-amu.fr
Robert FOUCHET, University Professor in Management Sciences and co-founder of Aix-Marseille University's Institute of Public Management and Territorial Governance (IMPGT)
