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Art as an alternative to advertising in urban spaces

Benchmark Tech, Data & Innovation Urbanism and Placemaking
L’Art comme alternative à la publicité dans l’espace urbain

SUMMARY

Founded in June 2017 by two young people from Bordeaux, startup Ôboem offers to replace advertising posters with#art in bus shelters and other panels in urban spaces.

Based on the principle of participatory #financing campaigns (#crowdfunding), you can become a patron of a contemporary artist for as little as 10 euros.

At the same time, the quality of#public space improves, generating positive spin-offs in a logic of #placemaking.

Keywords : art, contemporary art, artists, collaborative, crowdfunding, public space, Darwin ecosystem, participatory financing, innovation, participatory patronage, placemaking, reappropriation of public space, start-up, Bordeaux, France
Illustration : Thomas Lamadieu ©

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