SUMMARY
The trend towards responsible tourism initiatives is growing, both in France and internationally. As such, ecotourism is committed to the discovery of natural areas through leisure activities that respect the environment, but also the people and traditions of the territory. The " Burren and Cliffs of Moher Geopark" label awarded by UNESCO in November 2015, commits the park's stakeholders to a sustainable territorial attractiveness approach.
Keywords: attractiveness, sustainable development, ecotourism, label, tourism marketing, national parks, strategy, tourism, Ireland,
Illustration : Adobe Stock - @Elena Schweitzer (c) / UNESCO label
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