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10XCopenhagen: Greater Copenhagen's tourism industry rethinks its tourism strategy

Benchmark Place Marketing Forum Tech, Data & Innovation Tourism
Place Marketing Forum 2020

SUMMARY

In order to refine its tourism strategy for 2030, Greater Copenhagen's destination management organization, Wonderful Copenhagen, launched a survey of international customers and local residents. The 10XCopenhagen project focuses on the perception and experience of tourism, as well as future drivers of tourism growth. It has enabled recommendations to be drawn up and new directions to be proposed on the basis of objective data.

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