SUMMARY
With the creation of a website dedicated to tourist stays, the CRT de #Picardie offers tourists a real experience by personalizing its offer. Unusually for a public tourism institution, it has segmented its site according to its "targets", while retaining the human side of the region by maintaining the values of the "Esprit de Picardie" #brand. In this way, he has made Picardy more visible, even though it is one of the least touristy regions in #France.
Keywords: human approach, experiential, France, greeters, Identity, personalized marketing, brand, Picardie, testimonials, Tourism
Illustration : © Espri+ de Picardie Expériences logo
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