SUMMARY
Tourism is a major force in the economic activity of #Québec and the City of #Montreal. The #Montréal Lab is North America's first #incubator of innovation in tourism, #culture and leisure. It works to develop #start-ups and bring to light new talents, who create and forge#innovation.
The #digital and innovation will perhaps be the link that was cruelly lacking in our tourism governance. Around innovation, new and unsuspected convergences are emerging between destinations, tourism organizations and elected officials. Paul Arseneault, Director of the Transat Chair.
Keywords: North America, Attractiveness, Canada, Culture, Economic Development, entertainment, e-tourism, ecosystem, incubator, innovation, Territorial Marketing, Tourism Marketing, Montreal, Montreal Lab, MT Lab, Nîmes Métropole, digital, Quebec, international outreach, start-ups, Tourism, transportation, smart city, Welcome City Lab
Illustration: © NicolasMcComber - iStock
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