You are a professional and you wish to train or specialize on functional spheres of territorial marketing and attractiveness? The Master 2 Public Management, course "Attractiveness and New Territorial Marketing" allows you to follow sequences of training according to the themes that interest you. All our training modules are open to continuing education.
Personal goals
- Have a 360° vision of territorial marketing
- Gain agility in a constantly changing environment
- Strengthen your analytical skills
- Take a step back on your practices
- Enrich your toolbox of best practices
Objectives for your organization
- Diversify its field of action and its projects
- Accompany the changes in your organization
- Gain in performance
- Take on new functions or responsibilities
TARGETED SKILLS AND EDUCATIONAL OBJECTIVES
OPERATIONALITY
To have approved tools and methods to drive territorial attractiveness initiatives
REFLEXIVITY
Develop a scientific analysis, question practices, take a step back and draw inspiration from innovative and effective approaches to territorial attractiveness
TRANSVERSALITY
To have a vision of all the fields of activity that contribute to the attractiveness of a territory (companies, residents, tourists...), to understand the interweaving mechanisms between these sectors of activity and the models of governance
NETWORK
Optimize your professional network thanks to the ecosystem of the ANMT Chair and university professionals. Share your practices, gain "visibility".
PEDAGOGICAL OBJECTIVES OF THE TRAINING
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Acquire the fundamentals
- Understand the concepts and principles of territorial marketing and attractiveness
- Acquire tools and methods to launch an attractiveness approach
- Be inspired by innovative and efficient case studies
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Develop the fields of territorial marketing
- Understand all the sectors that contribute to territorial attractiveness
- Analyze the issues and problems related to territories
- To acquire proven methodologies
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Work on the partnership relationship
- Identify the different actors involved in territorial attractiveness
- Understand the fields of action of stakeholders and governance
- Adapt a shared vision and common communication
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Co-construct and manage projects
- Capitalize on the territory's actors to co-construct projects
- Develop a collaborative and multi-partner culture
- Manage and control the implementation of actions and their impacts
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Develop your ability to think and be inspired professionally
- Know how to take a step back from your practices and strengthen your analytical skills
- Acquire a methodology for monitoring
- Become more professional in the restitution of written documents, deliverables...
TESTIMONIALS
Coming from economic development and tourism, this training course enriched me with a more global and balanced approach to attractiveness, taking into account the political, strategic, economic and quality of life dimensions that are well anchored in the territories, with the need to build a governance sha […] Read more
Coming from economic development and tourism, this training course enriched me with a more global and balanced approach to attractiveness, taking into account the political, strategic, economic and quality of life dimensions that are well anchored in the territories, with the need to build a governance shared by all the actors concerned for greater efficiency and transversality.
As a professional for 20 years, I regularly come to learn about economic attractiveness and the animation of partner networks. Discovering the theory after the practice is a very enriching experience. The pedagogy of the speakers, the enthusiasm of the students and the efficiency of the administrative team […] Read more
As a professional for 20 years, I regularly come to learn about economic attractiveness and the animation of partner networks. Discovering the theory after the practice is a very enriching experience. The pedagogy of the speakers, the enthusiasm of the students and the efficiency of the administrative team make my training days in Aix an excellent complement to the annual PMF meeting.
Following the impetus given in 2018 by the President of the Conseil Départemental de la Drôme to a multi-partner territorial marketing initiative, for which I would be responsible for steering the project and co-constructing various actions (Pass Drôme, creation of ambassador networks, talent recruitment.. […] Read more
Following the impetus given in 2018 by the President of the Conseil Départemental de la Drôme to a multi-partner territorial marketing initiative, for which I would be responsible for steering the project and co-constructing various actions (Pass Drôme, creation of ambassador networks, talent recruitment...), I wanted to expand my knowledge and develop my professional network in the fields of residential and tourist appeal.
CONTACT US
Would you like to obtain a quote? We invite you to contact the pedagogical team as well as the training referents in order to identify your needs.
